DesignerOF DIGITALsystems.
Polina Alekseeva — independent UI/UX & digital designer building websites, products and brand systems for teams that take craft seriously.
I turn complex ideas into working digital products, websites and business systems that do the heavy lifting.
My work connects product thinking, UX/UI, visual identity and implementation. I am especially useful when a team needs to shape an early idea, simplify a complex workflow or connect the customer experience with the operational system behind it.
Took a complex B2B product from concept to a working MVP in roughly eight weeks.
Connected data, automation and product communication for operational teams.
Simplified AI-assisted retail workflows, roles and interface logic.
Turned emerging technology and user research into clear product directions.
MBA · Business Analysis
Czech University of Life Sciences · 2025—27
BSc · Information Media & Services
Prague University of Economics · 2021—25
Concept → working MVP in ~8 weeks
Product, design and implementation in one process
Full CV ↗
- Product strategy & ownership
- Web & product design
- UX research & flows
- Frontend & automation
- Retail technology
- Education
- E-commerce
- Startups & SMB
- English
- Russian
- Czech
Four projects.
Different challenges.
From brief
to shipped.
- 01
Brief & goals
Understanding the business, audience, problems and where the project really needs to land.
- 02
Research & structure
Competitors, journeys, content architecture — defining what the system has to do.
- 03
Concept & design
Wireframes, visual direction and interfaces built around clarity and business goals.
- 04
System logic
Connecting the design to CRM, email, forms, payments — the plumbing nobody sees.
- 05
Build & review
Final design, testing the flow, collecting feedback and tuning every detail.
- 06
Launch & support
Helping the project ship — then iterating with analytics and continued improvements.