Work Confidential case
B2B · Retail technology2025 · Confidential product · Abstracted case

SpacefyAI

from concept to product.

A private AI-assisted retail planning product shaped across product ownership, experience design and frontend development.

My roleProduct owner · Product designer · Frontend developer
AccessCompany-led demos only
01 / Project

A complex tool.
Made workable.

SpacefyAI is a company-delivered product for specialist retail workflows. My work connected product direction, UX decisions and frontend implementation, helping move the idea toward a coherent tool that could be demonstrated, tested and developed further.

Industry

Retail technology

Product type

Private B2B platform

Role

Product · Design · Frontend

Availability

Through company demo

02 / Challenge

Structure before polish.

The challenge was not simply designing screens. It was defining how a specialist, data-heavy service should behave while the product itself was still taking shape.

Turn an early concept into an understandable product structure
Balance specialist workflows with an approachable interface
Create reusable patterns for a product expected to evolve
Keep product, design and frontend decisions aligned
Abstracted system mapScroll to activate · No product data
Space model / Sector A-03
X 08Y 12Live model
01
02
03
04
05
06
07
08
09
10
11
12
Coverage86

Operational structure mapped

Reusable patterns12

Shared interaction foundations

Product lenses03

Ownership · Design · Frontend

03 / Product thinking

Decisions over
decoration.

The product itself remains confidential. These abstracted artefacts show how I connected business goals, user needs, interface decisions and implementation without exposing proprietary workflows or technology.

Product owner

Priority · Scope · Value

Product designer

Flow · Clarity · System

Frontend developer

Feasibility · Build · Iterate

One product
context
01 / Three roles · One product
01

Need

What operational problem matters?

02

Model

How should the workflow behave?

03

Prototype

Can the idea be understood quickly?

04

Build

Can it work within real constraints?

05

Learn

What should change next?

02 / Decision loop
01

Make complexity legible

Organise specialist work without oversimplifying it.

02

Design for repetition

Turn repeated actions into predictable product patterns.

03

Prioritise the next decision

Help users understand what matters now.

04

Build to learn

Use implementation to test and improve product assumptions.

03 / Product principles
04 / Process
01

Frame the product

Translated an emerging business concept into a product structure, prioritised workflows and a practical delivery roadmap.

02

Model complex workflows

Turned specialist retail-planning tasks into understandable screens, states and repeatable actions.

03

Design the interface

Created the information architecture and UI patterns for data-heavy operational work.

04

Build the frontend

Implemented core interface flows and continuously aligned product decisions with technical constraints.

05

Validate and iterate

Used internal feedback and demos to refine priorities, terminology and interaction patterns.

05 / Key features

Unified workspace

One entry point for categories, templates, planograms and analytics.

Repeatable templates

Reusable structures reduce repetitive setup across planning tasks.

Operational overview

Clear status and activity views support everyday decision-making.

Scalable foundation

A modular interface supports the product as workflows and roles evolve.

06 / Outcome

One person.
Three lenses.

The strongest outcome was the connection between product strategy, interface design and implementation. Decisions could move from an operational need to a designed and working frontend flow without losing context between disciplines.

Working
frontend flows ready for internal demos
Reusable
patterns for evolving specialist workflows
Aligned
product, design and technical decisions
07 / Reflection

Working across ownership, design and frontend taught me to treat every interface decision as a product decision.

This case also reflects an important professional constraint: a strong portfolio does not need to expose confidential work. It can communicate responsibility, complexity and judgement while protecting the product and its clients.

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