01 / Goal
Clarify the offer
Help different audiences quickly understand the available formats, their value and the right next step.
● Prague · EU / Education platform2026 — ongoing
MarkEDUbuilt to run.
A website that does more than look good.It sells, captures, connects and communicates.
My role
Strategy · Identity · UX/UI · DevelopmentAutomation · Launch
01 / HomepageBrand meets conversion
01 / Project overview
Client
MarkEDU
Industry
Marketing education
Role
Full-cycle digital product
Tags
Brand · UX/UI · Web · Automation
MarkEDU is a European marketing education platform offering intensive courses, accredited programs and professional learning formats. I created the digital product and connected the customer-facing experience with the operational system behind it.
● ● 02 / Challenge
Not a website.
A working business system.
The business needed to present several educational formats, serve different audiences and support a growing number of offers. At the same time, applications, payments, lead management and communication could not remain disconnected manual steps.
Complex offer structure
Disconnected operational tools
Need for a recognizable, scalable brand
03 / Goals & opportunity
Make growth
easier to manage.
The opportunity was to turn the website into a shared foundation for brand, conversion and daily operations, making the experience clearer for visitors and more manageable for the team.
02 / Goal
Create a scalable system
Build reusable page patterns and visual rules that support new programs without redesigning the platform each time.
03 / Goal
Connect the customer journey
Make applications, payments, lead management and communication feel like one coherent experience.
04 / Goal
Reduce manual work
Support the team with dependable operational flows while keeping sensitive business logic private.
04 / Process
From discovery
to dependable launch.
01
Discovery & structure
Mapped audiences, offers and content relationships into a clear information architecture.
02
Brand & interface system
Created a distinctive visual language and reusable rules that stay consistent across many page types.
03
Product UX & development
Designed and built responsive journeys for discovery, comparison, application and contact.
04
Operations & automation
Connected the public experience with CRM, payments and communication tools while keeping internal details private.
05
Quality assurance & launch
Tested critical journeys, configured deployment and prepared the platform for ongoing growth.
05 / Solution
One product system.
Built for many journeys.
System thinking
Different page types share the same visual grammar, but each one is structured around a specific visitor question: what is available, why it matters, whether it fits and what to do next.
Clearer decisions
Offers are organized around visitor needs, making comparison and action easier.
Faster expansion
Reusable structures allow the platform to grow while preserving visual and UX consistency.
Connected operations
Customer actions continue into the appropriate business workflow without exposing complexity.
06 / Key features
The visible product
and the system behind it.
01
Website
02
Lead form
03
CRM
04
Stripe
05
GetCourse
06
Email
CRM configured around the client's real sales process
Stripe payments connected to the customer journey
GetCourse email flows with a branded email design
Confidential by design
This case shows the architecture and my responsibilities without exposing private workflows, credentials, business rules or customer data. The important result is visible: the public product and operational tools behave as one connected system.
07 / Outcome
A platform ready to operate and evolve.
MarkEDU received a complete customer-facing platform and a connected operational foundation, created from zero and prepared for everyday use.
Reusable page patterns reduce the effort required to launch new offers. Connected flows reduce unnecessary handoffs and keep customer information moving through the appropriate tools. Exact commercial metrics remain confidential.
One
coherent digital ecosystem
Reusable
foundation for future offers
Connected
customer and operational journeys
08 / Reflection
Strong products emerge
between disciplines.
The strongest part of this project was moving between strategy, interface design, implementation and operational requirements without losing the original product vision.
It reinforced an important principle in my work: a website becomes much more valuable when the visible experience and the invisible process are designed together. In future iterations, I would continue validating content performance and refining journeys using real usage data.
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